It is almost impossible to do business these days without an email address . While it can be tempting to try and save money by using one of the many free email options available, when running a business it’s important to have a professional email address. , and it’s well worth the money you spend. Here’s why.

Memorable

Your email will be clear and concise, without unnecessary numbers or letters, as there won’t be hundreds of users looking for the same generic email address. If your email address is easy to remember , that means all of its components – including your name and website – are too.

You are trustworthy

Anyone can create a free email address on Gmail or Yahoo . When you invest in a business email address that ends with your own domain, you show your customers that you’ve spent time and money building your business. This is proof that you are serious about the products or services you offer. It’s also proof that you have experience in your industry and that you don’t just test the waters and spend as little as possible.

Even if you haven’t collected enough customer reviews to prove your trustworthiness, a professional email will make you appear as a business owner rather than a competitor using Hotmail under your Google listing.

You appear more professional

As you can guess, a professional email is designed to make you look more professional. First of all, the person you contact is less likely to ignore your email because it shows that you are serious. Second, your email will even look professional for spam filters, so your emails won’t be marked as suspicious or sent to the spam folder.

You will have a consistent brand

By creating personalized email addresses, your online presence will be consistent and easy to find. In addition, all of your employees and departments can have email addresses matching your company name. No matter how fast you grow , you will have a large number of email addresses tailored to your brand.

Consistent branding will help your customers reach the right person every time. It will also help your employees to find each other for smoother internal communication .

You improve your security

When you use a custom email domain , you have full control over who can use your accounts, and you can easily add and remove users as your team grows. If you’ve linked your custom domain to G Suite and you’re using Gmail as your email service provider , you can limit file sharing within your organization. When you delete an account, G Suite documents are automatically transferred to a designated email account, making integration easy and secure.