Need More Subscribers and Huge Traffic? Produce Viral e-Books
Viral marketing, when done correctly, can produce very good results. These results can be in the form of site traffic, subscribers to your mailing list, or increased sales of your products and services.
One of the best ways to do viral marketing strategy is the production of viral e-books. This is not just an ordinary e-book. These are books that can be freely passed on by someone to another person with added benefits to both parties.
How does it work with viral e-books?
Aside from having an interesting topic and a wealth of information, the main purpose of the viral e-book is containing links to the site and products the author is promoting. These links can be modified from one person to another by changing the affiliate ID in the link. These links still lead to the web site of the author but credit will also be given to the affiliate which is like a commission.
The author can allow rebranding rights of the e-book to its readers. That means the reader, who would also want to earn from the e-book by becoming an affiliate, can replace the links with his own affiliate code to earn commissions. With this incentive or reward, he will surely pass the book to more and more people. That’s where viral explosion begins.
To be able to maximize the purpose of producing the viral e-book, have an explosion of traffic and have huge number of subscribers, we must have the following factors in place.
- Wide distribution. There are several ways on how you can offer your e-book. You can offer it for free or for a minimal amount. If you allow rebranding, you can also charge for it and have options such as full customization or just part customization rights. Resale rights can also be offered for a certain fee.
However, if a certain amount is tagged to your e-book, its spread will be limited as not everyone is willing to spend money on these e-books. So to have the widest possible reach of your e-book, it is best to offer it for free and the rebranding rights, maybe the part customization, for free as well. Anyways, what we are after is for the e-book to reach a huge number of potential customers and get the most commission from the attached affiliate links.
- Quality affiliate links. To be able to maximize your e-book and give its full potential, it should have good and legitimate affiliate links. But how do you make the readers really click on those links?
If your e-book bombards the readers with lots of affiliate links instead of quality information, they will probably stop reading your book, deletes it and forgets about it. Likewise, if the links lead to affiliate products which are totally not related to the e-book’s theme, you will just lose a good number of potential customers.
The best way to include the affiliate links in your e-book is to make them appear as natural as the other statements in your book. Try to weave them into the content in such a way that it is not obvious to the eyes of your readers. For example, when you want to readers to learn more about a certain topic discussed on your e-book, you can then mention the link as a source of additional information.
- Maximum return for all parties involved. Since you want wide distribution of your e-book, you will offer it for free as well as the rebranding rights. But what will you benefit from it? Of course, just the fact that people will sign up as an affiliate for them to be able to rebrand the links with their own codes means that you will gain more and more subscribers to your list.
Having more and more people who would want to rebrand the links means that more chances of your e-book getting distributed to others because of the incentives these people would gain. And the more people who will get to receive your e-book, the more traffic you will get on your site.
It wouldn’t really matter now if you are not earning from the rebranding rights. What is more important is the increased traffic and subscribers you will get which will eventually lead to more and more sales and success for your business.
How to Make Sure Your Viral e-Book will be Read
One of viral marketing’s principles is to give away something for free. This will definitely catch the attention of a huge number of people. Free items are always the best when trying to introduce something new in the market.
Most businesses and individuals who adopt this marketing strategy have found different ways of giving away information and other things for free. One of those methods is coming up with an e-book and sending it to potential customers.
There are a lot of e-books available for download over the internet. Almost all of these can be obtained for free. But even so, it is not assured that everyone will read it, much less get it. So how do you make your own e-book popular and be read by the most number of people possible?
Tips on Producing an Effective Viral e-Book
Your main goal in producing a viral e-book is to get your product or service known to a huge number of people or to get huge traffic to your web site. But you don’t have to do all the work on your own.
The way viral e-books work is to initially inform a sufficient number of your target market. Then these first-hand customers will send your e-book to their own set of friends and colleagues, so will these second-generation customers. The cycle goes on and on.
But the question is how will you make your first-generation customers send your viral e-book to other people? What should entice them in distributing it?
First of all, you have to make sure that your e-book is of good quality. It should look professional and not like compilation of links all around the pages. It should not have the first impression of being an advertisement; else others will think of it as a form of spam messaging.
Your e-book should also contain valuable and interesting information about something that concerns the vast majority of your target population. It should be reader friendly in such a way that the format is consistent and the words are not so technical. Remember, you do not have control as to who will get a hold of your e-book and read it.
Of course, it’s not all about being interesting and informative. The most important thing that will make people distribute your e-book is when they know that they will also earn from it. It should be a mutual relationship. You should be getting something from it, as well as those who will help you pass it on to others.
This is what internet marketers usually call affiliations. Your first-generation customers are your first set of affiliates. They should be able to edit the links included in the e-book to add their affiliate ID or change the link to their affiliate URL. When the links are clicked, they will lead to your site but there is also credit given to the affiliate who sent the e-book.
With this, your site will get the traffic it needs; at the same time, your customers or affiliates also get something from it. That will give them the motivation to read through your e-book then distribute it to other people.
One thing to make sure though when you allow for rebranding or modifying the link is still maintain some sort of control over it. As the author of the e-book, you have the control as to what should be changed or modified. Make sure that the modification is just the affiliate ID or affiliate URL and not a totally different link which you may not have control of.
Finally, you have to keep in touch with your customers. The key to having a huge client base and maintaining it is to have a good relationship with your customers. Following them up will not harm you. It is actually a good thing to do to make sure that they read your e-book and pass it on to others.
You may also want to provide a few add-ons to your e-book. Additional information, updates and related articles to the topic you discussed on your e-book will continue to encourage them to spread the word about your book.
So before going into the nitty gritty details of writing the e-book itself, make sure that you have done these things, or at least gave a thought about them. Writing your e-book without defining your goal and coming up with a plan may be a waste of time and effort on your part since it may not be able to serve its purpose.
How to Make Your Readers Pass on Your Viral E-book
Producing a viral e-book can be the most important aspect to determine your business’ success. Most people consider it the number one internet marketing strategy at the present time. Most businesses, especially online, have adopted this technique and used it to their advantage.
A viral e-book is a book that can be downloaded over the internet and most of the time, free. This e-book is also one that can be freely given away by readers after they have finished reading it. It is termed viral because of the fact that people would be willing to give it away to others for the benefit of the author.
What would make readers give it away?
As a consumer, what makes you recommend a product or suggest a service to your friends or relatives? Or what makes you do otherwise?
When you buy a product or use the service of a certain shop or establishment and are happy with your experience as a customer, you are most likely to tell your friends and relatives about it. People have this instinct to share what made them happy and feel good for others to experience the same thing.
Likewise, if you are dissatisfied with something, you will also tell others about the bad experience to warn them. This attitude of consumers is well-known to marketers and uses it to their advantage. And this is basically how viral marketing and your viral e-book works.
If your e-book is something that is really interesting and contains several information a person can benefit from, there is a high probability that the reader will pass it on to others who he thinks will be interested as well. It is similar to chain emails that contain jokes and funny stories that are continuously being passed around over the internet.
Another thing that will make your readers pass the e-book to others, and perhaps the most effective, is through affiliate links. If you make your reader be someone like a business affiliate, that would encourage him more to pass it on because he knows he will also benefit from it.
Let’s say you go into a membership shop and buys something. When you are already in the check-out counter, the saleslady tells you that if you bring in a friend next time who also becomes a member, you will receive $50 gift certificate. Wow! That will surely encourage you to invite someone to become a member, wouldn’t it?
The same concept can be applied in your e-book to make it more “viral.” You can give rights to the readers to include their affiliate IDs in your link. That would mean more sales to you because these people would register under you as an affiliate, at the same time make them earn with the affiliate commissions of your program.
However, there are things to be considered to make sure that you still have some control of those links that will be modified. There might be others who may place a totally different link which is not in any way related to your e-book. That will just ruin the process.
You should put clear instructions as to how these people can distribute your e-book with their affiliate links in it. There should also be an agreement in black and white to prevent some legal issues that may arise.
Also, make sure to control the amount of links in your e-book. Something that looks like a compilation of tons of affiliate links will discourage readers in proceeding with your e-book. It is also best to place the links in such a way that is not too obvious to the eyes of the readers. Try to sneak them in a clean way within the statements of your e-book.
Always remember, when you are trying to produce your e-book, your main goal is for it to reach the most number of potential customers in a short time and with a little effort on your part. So make use of your readers to help you achieve this goal. Utilize them wisely and give fair rewards to better entice them in passing your e-book on to others. Anyways, this is one of the principles of viral marketing.
How Can You Generate Sales With Your Viral e-Book?
Viral marketing is an effective way of promoting your products and services. It can extend its reach to thousands, even millions, of people who might be interested with your offer. This also entails huge cost savings as it does not require all your time and money to do what it has to do.
One way of applying this viral marketing technique is by producing a viral e-book. After you have come up with the topic you want your e-book to talk about and have chosen an attractive title, it is now time to think about the content of your e-book.
What are the things that you need to write on your e-book for you to achieve your goal? Remember, your aim is for your products to gain popularity and increase sales in the shortest time possible.
Different Ways to Generate Sales
There are several things that you can do for your viral e-book to generate sales for you.
Having affiliate links on your viral e-book will help you reach your goal of reaching as many people as possible. Yes, you can offer rebranding or customizing the affiliate links for free. However, you also have an option to charge a very minimal fee for customization rights.
If your rewards offering or commission for the affiliates are really desirable, these people would not mind paying a small amount in exchange for the huge incentives they will get if they become an affiliate. That is already one way for you to earn income just by releasing your e-book.
Writing a viral e-book about a topic that you know very well will help you gain respect from the readers. Once they realize that you are like an expert in your own field, they will build trust on you. If this happens, they are more likely to buy your products and services without any hesitations.
Of course, having your own product or service is the best way to generate more sales thru your e-book. The links that you add on your e-book should lead the readers to your own site where they can find more information about your products and services.
Leaving something to the reader’s curiosity is a good way to generate more income. Let us say you have an e-book that contains 101 ways in making money over the internet. This is the product you are selling for a fee. You can make your viral e-book discuss a few, like 10, of those tips that they can find in the full version, then neatly interject the link where they can find the full version and purchase it for a minimal fee.
Same goes when you are selling tangible products. You can make your viral e-book talk about the features and benefits of such products to entice the readers to buy. You may also want to include testimonials from other people who have purchased the product. Then include the link to your site where they can purchase the item.
Keeping in touch with your customers is also a plus. It doesn’t mean that once a customer already purchased your product that you have to stop from there. After-sales service adds more value to your product and credibility to you. Once these customers realize that you give them importance by constantly keeping in touch with them, they are more likely to buy again once you have new products to offer.
Common Mistakes to Avoid
For you to generate more sales, some precautionary measures need to be taken when writing your viral e-book.
Since you will be allowing rebranding or customization of the affiliate links included in your e-book, make sure that the links to be modified are still valid and still points to your site. There are some e-book compilers that allow you to do this for your protection. So better to scout for these software and use them in creating your viral e-book.
When you are promoting your product on your e-book, avoid including time-specific discounts and freebies. Remember, you do not have control as to whom and when your e-book will be passed on to. It may reach a person a year after the discount offer has passed. That will just make that potential customer mad and it will be a loss for you.
When producing a viral e-book with your links in there, make sure that your links would open in a new window instead of using the same browser. With that, you can make sure that the reader still goes on reading your e-book, at the same time, browsing the site where the link was pointed to.
These are just some suggestions on how to make your e-book really do its job for you. There are other ways that you can try. Always be creative and success will follow!
Starting a Viral e-Book? Choose a Good Topic
Viral marketing is the most popular type of marketing strategy in the online industry at the moment. Why is it so? Because it can give a huge number of potential customers in just a short period of time with very minimal cost. Of course, if there are a large number of potential clients, the turnover percentage will also be bigger.
Viral marketing can be done in many ways. There are newsletters sent thru email, web sites, invitational emails and much more. One effective way to do it is by producing an e-book, or the so-called viral e-book.
What is a viral e-book?
E-books, or electronic books, are the online or electronic version of books, newsletters, publications, manual, etc. E-books are downloadable files from the internet and can be installed to one’s computer. Some of the popular books, like Harry Potter, actually have an e-book version. Some of these are free; some are available for a minimal cost.
The concept of e-books has been adopted by marketing people because of the ease of distribution to a huge number of people over the internet. They incorporated advertising and marketing strategies with e-books to boost revenue, at the same time giving useful information to other people.
That is how the term viral e-book came about. Viral e-book is, basically, an e-book that is passed on to other persons which brings several benefits, mainly profits, for each individual. These e-books are free, most of the time, to encourage more people to get them and pass them on to others.
Viral e-books contain useful information about something related to what the marketer is promoting. And since it is a marketing tool, these viral e-books contain links that lead to the marketer’s web site. Thus, if a person reading the e-book becomes interested and clicks on the link, that will already be a potential sale to the one who originally sent the e-book.
If you are planning to start making such an e-book to promote your products or services, you should consider several things before jumping on to it. The very first thing that you have to think about is the topic.
How to choose a topic?
An e-book can talk about anything. But, of course, if you are planning to make profit from it, your e-book should talk about something interesting. It should deal with things that most people are concerned about. People want things where they can benefit from in whichever way it may be.
The first thing to consider when thinking about the topic for your e-book is your main goal. You have to define your purpose of writing the e-book. If your goal is to increase sales of your product or service, then your topic should be something related to those things.
You, as the maker of the e-book, should also be interested in the topic you choose; else, it will feel like a burden doing something that you do not really like. Also, it will be easier for you to write things about a topic that interests you so you can express yourself better.
To better help you in selecting a topic, you must set an ample amount of time thinking about it. Go in a place where you can concentrate. Try to think of the things that interest you, things that you are comfortable with. Then list down all those things that come to your mind, even the crazy ones.
Once you’ve listed them, select those that can be related to your product or service, if you are promoting these things. If not, select the topic that you think will be most profitable. Also, make sure that you can have a lot of resources for the topic you choose. More resources would mean more information to put in your e-book, and the more interesting it will be to read.
Having a good topic is the best way to start your viral e-book. A topic that interests you, as the author of the e-book, will make the journey of creating it be enjoyable and fun. Other than that, more valuable and quality information will be incorporated since you know the topic well.
So start brainstorming now with yourself. Choose the best topic that you can think of. And make that vision of increased profit turn into reality with your own viral e-book.
How to Tempt Customers to Read Your e-Book Just By Its Title
So you have already decided about the topic that you think many people would be interested in. You already formulated an outline of the things that you need to put in your e-book to make it more interesting to read. But how do you make these people actually get your e-book and read it?
When people try to find books to read, the first thing they look at is the title. In fact, this is applicable to any product, not only to books. The title or the label is always the first thing seen by consumers.
Most of the time these people buy the product based on its title or label. Some take time to scan the contents and other things they can find out about the product. But, still, the major factor that affects the decision to purchase the item is the title or label.
Try to test yourself. Let us say you are trying to look for ways to generate income over the internet. Then you came across a couple of e-books that talk about that same topic that you want to learn about, but with different titles.
The title of the first e-book is “Different Ways to Generate Money Over the Internet.”
The second one is called “How Did I Make $30,000 In Just One Month of Using the Internet?”
With those titles given, which one do you think would you choose and read first? Both of them will definitely give you the information you need but the e-book that is more tempting to read is the second one, isn’t it?
From the title of the first e-book, it promises to show you the different ways to earn money over the internet. It may give you the techniques, the programs or job offers over the internet that would give you sufficient income. And, yes, you can definitely learn from it and try those ways that the book suggests.
However, the second e-book seems more appealing and definitely grabs your attention. It is because the title implies that the person who wrote the book indeed earned a huge sum of money over the internet and is willing to share it to other people. This e-book seems more credible as the techniques or programs that the book may suggest are tried and tested.
The second title, indeed, is catchier than the first as it promises to give you what you want and what you are looking for. At the end of the day, what you really want is something that will show you a tested way on earning a big sum of money, not just tell you the different things that you can try but there is no guarantee.
Both titles may be used on a single e-book but using the second one will be more successful than the first. People are most likely to buy something that would be beneficial to them. People buy benefits, not just features.
To succeed in marketing, you must keep that principle in mind: that people buy benefits. So every time you think of a title to your e-book, sales letter or advertisement, always consider that fact.
The title you choose should:
- catch the attention of your potential customers
- clearly show what your e-book offers and what it is about
- arouse curiosity and interest of potential customers
- most of all, promise benefits to these customers
To be able to do that, try to place yourself in your potential customer’s shoe. What do you think would tempt you in a title? Check out other e-books that cover the same topic, if there are, and pick one that you think has the best title. Then analyze why you think it is the best among others. You can also ask a friend who may be interested in the subject you are going to write what title would interest him.
Another tip is to keep your title as short as possible. Short titles, but straight to the point, are the best. Adding a sub-title will also help in providing much more benefits to your potential customers.
Always remember that the title of your e-book is critical to its success. An e-book with a title that catches the attention and promises benefits to your potential customers will prove to be easier to sell and distribute than those with just a simple, descriptive title.
So start thinking of the title that will promise the most benefits to your target market. Again, people don’t just buy features, they buy benefits!
Your Viral e-Book – Should It Be EXE or PDF?
The main purpose of creating a viral e-book is to pass it on to as much people as possible with only minimal effort on the author’s part. To be able to pass it on to others, it should be in the form that can easily be accessed and opened by other people.
After you have accomplished authoring your viral e-book, the next thing you have to do before it actually gets to the hands of other people is to compile it. There are two ways that you can do it, either to compile it as an exe file or as a pdf file.
EXE, which means executable, is the file extension for files created by e-book compilers. PDF, or portable document format, is the extension of files created with Adobe Acrobat. In the World Wide Web, PDF e-books are considered to be the industry standard.
Advantages of PDF over EXE files
- If you choose to compile your viral e-book using Adobe Acrobat, you do not have to create an HTML web page for every page of your e-book. A simple MS Word document will do.
- When you compile using Acrobat, the PDF file automatically numbers each of the pages. EXE compilers do not have that function.
- PDF files are relatively easy to edit. New pages can be added; you can also delete or replace pages. Page numbers will automatically adjust itself once you modify the pages. EXE files are actually fixed once compiled and cannot be edited. You have to compile a new one to be able to change your e-book.
- You can print PDF files a lot easier than EXE files.
- PDF files have a bookmark tab on the left side of the page. Using this feature makes navigating around the file much easier than in an EXE file.
- When PDF files are compressed, the file sizes are significantly smaller than EXE files because PDF converters compress better.
- PDF files are not at all susceptible to viruses since they are just simple files, unlike EXE files which are like programs or applications. EXE files are more prone to carrying and transmitting virus and end up being corrupted.
- Last but not the least, PDF files are universal. As long as the computer has an installed Acrobat Reader, PDF files can be opened and viewed, whether the computer is a PC or a Mac. EXE files are not read on a Mac computer.
Since your main goal is to expand your target market, considering this fact would not harm. According to the Nielsen Netratings, over 8% of the US online population use Mac. It may not be a huge number but can still be significant in the increase of your potential customers.
Advantages of EXE files over PDF files
On the other hand, EXE files also have their own set of advantages over PDF files.
- e-Book compilers, the software that create the EXE files, are just a fraction of the cost of Adobe Acrobat. Though there are a number of PDF creators recently released that are also cheap, e-book compilers still have the advantage in terms of price.
- The most important advantage of EXE files over PDF files is its ability to allow rebranding of the e-book. Some of the e-book compilers such as e-Book Generator, e-Book Edit, and e-Book Paper have built-in rebranding function.
If viral e-book is your tool for doing viral marketing, granting rebranding rights is the key to your success. Allowing rebranding of your e-book will guarantee increased promotion and distribution because people can modify the book with their affiliate codes to earn incentives.
If you want increased exposure by having more people able to view and read your e-book, then go with PDF files. Not only that it is readable with a PC or a Mac, it also has relatively small file size compared to EXE files.
But if your main concern is giving out free customization and rebranding rights to your e-book for wider distribution, then you must better go with e-book compilers to produce an EXE file.
Given the different advantages of one type over the other, it is really up to you, the author, to choose which one you think will work best for you. Both types have their own good sets of advantages. It is just a matter of determining your priorities for your e-book and basing your decision from those priorities.
How to Make Your Viral e-Book Known?
So you already have your e-book. You are amazed at the wonderful work you have done. But it is still just in your possession. You will not benefit from it unless you let others know that you have that e-book. You have to make the online world know about your e-book and start making it viral.
So how do you exactly make your e-book known to as much people as possible? How do you advertise or promote your e-book?
Promoting Your Viral e-Book
The main purpose of producing a viral e-book is to generate sales and increase your revenue within just a short period of time. For that to happen, your e-book should have maximum exposure as possible. But if you try to do it all on your own, that would definitely take all of your time and is not efficient.
The first thing you should do is clearly define your target market. Having a well defined set of audiences will make your promoting time more effective and efficient.
The next thing that you should do is create a newsletter or an ezine that will reach your target market. Start to build a list of subscribers for a newsletter that might interest your potential customers. This newsletter can have articles, tips, news and other updates related to your e-book and your product.
This ezine should prominently feature your e-book. It will be useless to create an ezine if your site and products are not promoted in there. But promoting your e-book or products within the ezine should be done in a not-so-obvious manner.
Once you have thought of what to put in your newsletter, it is now time to gather subscribers for your ezine. One way to get a subscriber is to include a page in your web site where people can subscribe. Having a small pop-under box where people can place their email addresses to subscribe also works, no matter how terribly annoying it may be.
Have your newsletter listed on group subscription forms and on the inside pages of high traffic Web sites. Signing up for a free publisher account on sites such as Idea Marketers will also be beneficial because you can add your newsletter in their directory.
Other than newsletters or ezines, you also have to actively promote your e-book on your own web site. A good way to have it seen in your site is to devote a single page, or even more, just for the e-book. Listing in together with all your other products will do no good.
Make it easy for your visitors to find information about your e-book anywhere in your site. Feature the e-book on all the pages, if possible, or add a navigation bar just for it. Featuring some good excerpts from the e-book will also arouse their curiosity and most likely lead them to get your e-book.
As the author of the book, include information about yourself as well. The more people know about you, the more they will build their trust on you. Having a picture also adds more credibility to your personality.
There are also a lot of e-book directories out there. Make sure that your e-book gets listed in every single e-book directory there is to gain more exposure. Joining forums that talk about the same topic as your e-book is also one way of actively promoting it. You can post threads or reply to other people’s concerns that may be related to what your e-book is offering.
If you want to maximize exposure, apply one of the principles of viral marketing. Give your viral e-book for free to people who might find it useful and interesting. You just need to gather a list of potential customers then send the e-book to them for free. Just make sure that it will not appear like a spam message; else, it will just damage your e-book and may not reach its full potential that you would desire.
These are just a few examples on how you can promote your e-book. There are a lot more possibilities that you can explore. You just have to be imaginative and creative. But these methods can be sufficient enough for you to start promoting your viral e-book.
How To Write A Convincing Sales Letter For Your e-Book
Have you ever been in a situation when you are so convinced in an ad that you are already convinced to buy after just a few minutes of reading it? That ad must be so effective to have persuaded you immediately in buying the product. Don’t you want to have that same convincing power for your e-book?
Having a killer sales letter is a plus in promoting your e-book. But how do you do it especially if you do not have the writing skills required?
Steps in Writing a Sales Letter
- Before starting to write anything on your sales letter, you must first determine your target audience. Who do you think are the people who will be interested in your e-book? Let us admit that not every person in the world would be interested in your product.
Knowing your target market will make your letter more effective. Also, you will be able to write your letter as if it is talking directly to your prospects, thus, gaining you more profit.
- You have to know what sets your product apart from its competitor. Determine the edge and the advantages of your product from others. Make this your selling point.
If you can tell your potential customers that your e-book offers several desirable benefits that others do not have then there is a huge possibility of you making that sale.
- You should make your potential customers believe you. It might be difficult to it because of the many scams and false information in advertisements right now. You should tell them every single reason why they should believe you.
Adding more data and statistics to back up your statements will add to the credibility of your letter. Prove to them that what you are saying is true from the beginning.
- Provide your potential customers all the benefits your e-book has to offer. Even the not-so-obvious benefits should be included.
After you have identified your target market, the next things that you should determine are the issues and concerns your target audience may be having. Make a list of these problems and determine the benefits of your product that will solve each of these problems.
Problems are always there, it is the solution to the problem that is lacking. So if you can show them that you have the right solution to their problems, then you will be in for huge sales. Having a long list of benefits that your product offers gets you better chance of turning these readers into buying customers.
- Write your sales letter in the way you would want it as a reader. Once you think that you are almost done with it, read it from the viewpoint of a potential customer. Ask yourself if you would say yes to the offer.
As much as possible, try to find a loophole or something in your letter where your potential customer would probably say no. If you find one, then you may want to consider revising your letter in such a way that it would address that objection. By answering all possible objections by customers, you will definitely have a killer sales letter. Needless to say, it will also bring huge profit.
- The last thing that you have to consider is getting your potential customers to take action as soon as possible. Give them the reason why they should buy from you now. If you miss this step, you may have just missed a sale altogether.
Provide a realistic reason for them to act immediately. Offering special discounts or bonuses for a limited time period is one way to make them buy your product now. Telling them that your product is limited and would not be offered anywhere else once sold may get them to make the decision now. You may come up with other strategies but just make sure that your sense of urgency should still sound realistic.
These steps are just the basic ones to get you started writing your sales letter. It may not be perfect at first but it is alright. Learning to write a very good ad or sales letter may take some time. But starting now with the basics may be your first step on becoming a professional sales writer.
How to Write Your e-Book’s Content?
When producing a viral e-book, you have to consider a lot of things before going into the nitty gritty details of writing it. Your viral e-book is your key to succeed in the online market. It should help you increase your site traffic, client base, and sales, of course; else, it defeats the purpose of having a viral e-book.
First thing that you have to plan is what your viral e-book should be about. The topic should be interesting and it must be related to the product or service you are promoting. Once this is done, the next step is choosing a good title for your e-book.
People look at the title or the label of a product first before anything else. Thus, the title that you decide for your viral e-book should grab the attention of as many people as possible.
Once you have accomplished these things, it is now time to think about what to write on your e-book. What should it contain for it to be really interesting to the readers?
What to Include on Your e-Book
When you are in the process of choosing the topic for your e-book, you should also have considered the amount of information you can write about that topic. So it is better to choose one that you are very knowledgeable of, something that you know by heart, especially if you will be the one writing.
The content of your viral e-book is like its heart; without the content, your e-book will not survive. And even if it does have content but not that informative and useful to anybody, it will eventually fade out since there will be less and less people who would want to pass it on.
If you are writing your e-book yourself, it is best to write about something that you really know very well. When you write the contents yourself, it will add to the credibility of the information included and will have a personal touch. You will be able to control the information included since you know what you want included and not.
If you think that you cannot do it yourself because you are busy with other things or just do not know how to write effectively, you can always hire a ghostwriter. Ghostwrites are those who write articles and other materials in behalf of another person. The reason for such a name is because the identity of the real writer remains anonymous.
Hiring a ghostwriter is beneficial since most of these people do have a wide experience in writing things about different topics. With this, you can focus on more important things while being assured that your e-book will have its quality content because another person is doing it for you.
Before choosing the right writer for you, you can ask them for their portfolio or any sample work. This way, you will have an idea about how they write and if it would fit your requirements.
Also, make sure that the writer clearly understands the topics to be written. If you have certain instructions that should be followed, make sure it is clear and well understood by the writer. Having a bad relationship with the writer that you chose will only ruin your viral e-books success.
Your viral e-book should be interesting and informative at the same time. Depending on the topic, you can add research studies, current statistics, interviews with professionals or expert on that field, results of surveys you may have conducted, and a lot more. With these things, your e-book will not look boring and monotonous to the readers.
Writing the contents of your e-book can be the most enjoyable part in producing this viral marketing technique. This is where you can show your creativity and imagination. Even if you are not the one writing the contents and articles, you still have some control over the write-ups by providing the instructions on what you want to include in the article and not.
You indeed have several options on how to add contents on your e-book. Whatever option you choose, you should make sure that the content of your e-book will serve its purpose. It should be able to make you reach your goal of producing the e-book.
Your Master Resell Rights e-Book as a Viral e-Book
So you have finished writing your own e-book. Everything is already polished and it is now ready to be distributed. You have already done some promotion about it here and there. And you are now waiting for results to pour in.
However, there are some more ways that you can do to increase your sales through your e-book. Being the author of your e-book, you have all the rights to do whatever you want with it. You have the control over the contents of your e-book. With that fact, you have the master resell (or resale) rights of your e-book
Gaining the master resell rights of an e-book means huge profit and a return of investment that is unheard of in the outside world. If you have the master resell rights of an e-book, you have the right to sell the e-book to other people, and those who purchase it will also have the same right to sell it again to others.
How does master resell rights earn you a lot of money? Let us say you purchased an e-book with master resell rights for $47. Since you have the master rights, you will resell the e-book for the same price. Having just one sale already makes you break-even. Of course, you wouldn’t stop with just one customer. If you sell 11 more copies, that means a whopping 1000% profit just on that single e-book.
If you want your e-book to be viral, which means to spread out exponentially, applying the concept of master resell rights can be helpful. However, for it to get distributed easier in a short time, we must apply one principle of viral marketing. That principle is giving away something for free.
You may ask – how can you earn when you give away your e-book for free? Being the author of the e-book gives you full control on what is inside it. You can have as many links as you want inside your e-book. But just do not make the links too obvious for readers not to get skeptical about your e-book.
Those links that you put on your e-book lead to your site. So once a reader clicks on a link, it is already one possible customer for you.
But how do you make it viral? Giving away your e-book for free is just one part of the strategy. Yes, you can earn from there but not as much as you would of your e-book gets viral. So for that to happen, you can offer master resell rights of your e-book to your customers.
You can give an option to your customers to either get your e-book for free or add just a very minimal fee to obtain master resell rights for the e-book as well. But why would they pay for the master resell rights? It is simply because with that right, they can customize all the links of your e-book and change them with their own affiliate code.
Having their own affiliate code on those pages of your e-book will earn them commissions from your site. Other than that, having master resell rights will allow them to sell or give away your e-book to their customers, and those customers can do the same with their own set of customers.
With all those possibilities, they will definitely be motivated to pass more and more of your e-book. Not only do they earn commissions from your site, they also get some income by also selling master resell rights or just resell rights.
Once that happens, you will just realize that your e-book indeed has gone viral and your site gaining more and more traffic with increased sales as well. And all these happened just by giving away your e-book for free and adding master resell rights for a minimal fee.
There is no doubt that viral marketing is really the future of internet marketing. It guarantees huge outcome with only little effort and small cost on your part. Viral marketing will soon overcome all those traditional marketing and advertising where one should spend thousands of dollars just to gain maximum exposure.
So once you already have your product and have finished creating an e-book for that product, better start distributing it now and make it viral to maximize your profit to its full potential.
Different Elements of Your Viral e-Book
Once you have all the resources and information to put in your e-book, it is now time to think how your e-book should look like. As much as possible, you would want to keep your e-book at a professional level. This would earn your e-book more credibility which can mean increase in returns.
The first thing that you have to think about is how your e-book cover should look like. Although you are just making an online document, meaning no papers and printing necessary, electronic books still need a good cover to attract more readers.
Having an inclination to arts and graphic design will surely help in doing the layout of your e-book cover. If you are the type of person who is not really into designing, you can always hire someone to do it for you. You can just give him the details as to how you want the cover to look like and let him use his imagination to create a perfect e-book cover.
The color, main and secondary fonts should be considered in making an eye-catching cover. Here are some general tips to follow when creating the cover of your e-book:
- Use color combinations among these colors: red, blue, black and white.
- If you think of using yellow, you may use it sparingly with black because it has the strongest contrast.
- A strong font is best to use for the main title of the book – it may be Arial Black for short titles and Impact for longer ones.
- Limit the number of fonts used in the cover to three. Having a lot of different fonts will make it look like a mess.
- The cover should contain the following:
a. main title
b. a good subtitle or teaser phrase
c. author’s name
d. URL where the e-book can be found
It is best to keep the cover as simple as possible. A small image and a short title will do just fine. Putting a lot of information in the cover may make it unreadable and unpleasant to the eyes.
Now that you have a good cover for your viral e-book, let us talk about what should be inside it. First of all, your e-book should show first basic information about the book itself such as its copyright information and author’s name with a short biography.
Then, to serve as a guide to the contents of your e-book, you should have a table of contents. This should, more or less, outline the different parts of the book so when a reader wants to go back to a certain portion of the book, he can just jump to the page indicated in the table of contents.
No matter what your purpose is in creating your viral e-book, try to keep it short but contains enough information as much as possible. You would not want to bore your readers reading hundreds of pages on your e-book. This is more applicable when you are creating a viral e-book that serves as a preview of the full-version. This e-book should only contain enough relevant information to gain the reader’s curiosity and make them purchase the full-version.
The layout of the pages on your e-book should be the same all throughout. The pages should be also made as simple as possible yet with a touch of professionalism.
Other than the actual contents and links that you will put on your e-book, you should also add a page that discusses in detail the instructions on how an affiliate can customize the links on your e-book. You would not want to be bothered by a phone call in the middle of the night just to be asked how to rebrand your e-book.
Clear and full instructions on rebranding and customization should be included in the contents of your e-book. This way, the readers can just sign up as your affiliate, then once they have their own affiliate identification or code, they can do their own customization with the instructions you have placed in your e-book.
When you are creating a viral e-book, simplicity is the key. Having a simple yet interesting and informative e-book will increase its chance of being spread to more and more people over the internet. Adding the good rewards and incentives that an affiliate can get in distributing your e-book will definitely give you huge returns in no time.